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“It applies to what the brand is now: you chuck your stuff in a bag and you’re off.” The idea of travelling light evolved from her days of going on holiday with a different outfit packed for each day. “I hate doing that now, but I still like to look good and I like to be comfortable.” Which is why she came up with the capsule set: a few items of clothes that centre around a similar colour palette and activity that mix and match, so they are all that is needed for a weekend away. “You chuck them in a bag and you’re done,” she says. It’s a simple concept, but growing

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